About
A Lot of Brasil, founded by designer Pedro Franco, is one of the most important and innovative design industries in Brazil, internationally recognized for its pioneering spirit and global presence.
In 2026, the brand reaches its 15th participation at the Salone Internazionale del Mobile in Milan, consolidating a continuous presence at the world’s most important design stage — an unprecedented achievement for a Brazilian industry.
Since 2012, A Lot of Brasil has introduced a truly industrial design model in Brazil, based on advanced technology, sophisticated molds, and large-scale production, breaking away from the country’s traditionally artisanal market and establishing a new paradigm for Brazilian design.
A pioneer in producing technological pieces in Brazil, the brand was also the first national industry to collaborate with some of the world’s leading designers, including Alessandro Mendini, Campana Brothers, Pininfarina, Fabio Novembre, Luca Nichetto, Nika Zupanc, and Xavier Lust.
The brand is now entering a new strategic phase through its integration with JAPI, a leading manufacturer in injection and rotational molding in the Americas. This movement vertically integrates production, significantly expanding industrial capacity and enabling a new level of efficiency, scalability, and ready-to-deliver products — reinforcing A Lot of Brasil’s position in both high-end and accessible design markets.
The first Brazilian industry officially invited to the Salone del Mobile, where it has exhibited since 2013, A Lot of Brasil reinforces its role as a key player in positioning Brazilian design on the global stage.
Based in São Paulo, the brand operates at the intersection of industry, art, and culture, promoting an accessible vision — “design for all” — while connecting Brazil to the world.
More than an industry, A Lot of Brasil is a milestone in the evolution of Brazilian design: pioneering, industrial, and global.
Pedro Franco,
1977
edro Franco is one of the leading figures in contemporary Brazilian design, internationally recognized for his pioneering vision and influential body of work.
Founder and art director of A Lot of Brasil, he introduced a new industrial paradigm in the country, leading the production of design pieces by some of the world’s most renowned designers on Brazilian soil.
While at A Lot of Brasil he develops industrial processes that enable a true “design for all”, in his personal practice he creates unique and collectible pieces that are part of the history of Brazilian furniture design.
With a multidisciplinary background in Architecture, Philosophy, and Executive Management, his work operates at the intersection of design, industry, and culture, combining conceptual depth with industrial innovation.
Over the past two decades, Pedro Franco has played a central role in positioning Brazilian design on the global stage, with a continuous presence at Milan Design Week and recognition from international media such as The New York Times and Corriere della Sera.
His work is marked by the ability to move between industry and authorship — from large-scale production to one-of-a-kind pieces — establishing him as a key voice in the evolution of contemporary design.
Se quiser deixar ainda mais sofisticado, posso transformar esse trecho numa frase ainda mais icônica (quase tagline), algo tipo:
“Between industrial scale and collectible design, Pedro Franco operates where design becomes both accessible and historic.”
Designers
Franco invited globally acclaimed designers to create A Lot Of Brasil, besides being mentored by Marva Griffin and Vanni Pasca.
