A Lot of Brasil, founded by designer Pedro Franco, is one of the most important and innovative design industries in Brazil, internationally recognized for its pioneering spirit and global presence.

 

In 2026, the brand reaches its 15th participation at the Salone Internazionale del Mobile in Milan, consolidating a continuous presence at the world’s most important design stage — an unprecedented achievement for a Brazilian industry.

 

Since 2012, A Lot of Brasil has introduced a truly industrial design model in Brazil, based on advanced technology, sophisticated molds, and large-scale production, breaking away from the country’s traditionally artisanal market and establishing a new paradigm for Brazilian design.

 

A pioneer in producing technological pieces in Brazil, the brand was also the first national industry to collaborate with some of the world’s leading designers, including Alessandro Mendini, Campana Brothers, Pininfarina, Fabio Novembre, Luca Nichetto, Nika Zupanc, and Xavier Lust.

 

The brand is now entering a new strategic phase through its integration with JAPI, a leading manufacturer in injection and rotational molding in the Americas. This movement vertically integrates production, significantly expanding industrial capacity and enabling a new level of efficiency, scalability, and ready-to-deliver products — reinforcing A Lot of Brasil’s position in both high-end and accessible design markets.

 

The first Brazilian industry officially invited to the Salone del Mobile, where it has exhibited since 2013, A Lot of Brasil reinforces its role as a key player in positioning Brazilian design on the global stage.

 

Based in São Paulo, the brand operates at the intersection of industry, art, and culture, promoting an accessible vision — “design for all” — while connecting Brazil to the world.

 

More than an industry, A Lot of Brasil is a milestone in the evolution of Brazilian design: pioneering, industrial, and global.