Coleção
Brasilidade
Industrial
2013
The new concept of A Lot Of emerges from Brazil with the aim of creating pieces designed by some of the most important international designers, made with cutting-edge alternative and technological materials.
Brazil is a vast cradle of ideas, energy, and creativity, with a unique richness of raw materials and technological know-how focused on eco-sustainability and, consequently, the future.
Pedro Franco, the founder of the brand, understands this well. After years of research and study in design, he decided to explore the global market, manufacturing large-scale industrial products with the highest quality, using manufacturers who excel in their field.
The mission of A Lot Of is to create and promote the 'Brazilian touch': design research with a sustainable soul and accessible prices.
"Research, quality, and technology are the main values guiding A Lot Of's 'eco' philosophy," explains Pedro Franco. "I assembled a team of manufacturers and experts to launch a new multicultural project that originates in Brazil but is aimed at the global market. International design and cutting-edge ecological industrial materials form the foundation of the project we want to present to the world."
The relationship with Italy is strong: the first to believe in Pedro Franco’s project was Vanni Pasca, who took on the artistic direction of the brand, creating a solid synergy of purposes and vision for the future.
"A Lot Of is a project that envisions the future," explains Vanni Pasca. "Brazil is becoming a global reference point for development in the design sector. My relationship with A Lot Of was natural and exciting."
Pedro Franco's challenge is now arriving in Milan, the main stage of the design world. A Lot Of is presenting at the Salone del Mobile a collection of seventeen design furniture pieces signed by eleven designers: Alessandro Mendini, Vico Magistretti, Fabio Novembre, Nika Zupanc, Borek Sipek, Xavier Lust, Paolo Ulian, Pininfarina, Stefano Sandona, Henrique Serbena, and Pedro Franco.
A true Dream Team of International Design.
