Coleção Ancestralidade
2023
Named "Ancestralidade" (Ancestrality), the collection aims to create a counterpoint to the "Instagrammable" phenomenon, embracing an aesthetic rooted in the belief that "Design is Communication."
The research is primarily based on Carl Jung's concept of "archetypes," which explores the collective unconscious and the manifestation of this connection through images that carry intrinsic expressions of humanity.
The collection includes pieces created in collaboration with pixador Bruno Locuras, renowned for his graffiti on the walls of São Paulo.
By linking the earliest human markings found on natural rocks to contemporary graffiti on the streets of Brazilian metropolises, Franco presents a vision that grounds the human experience in the timeless need to express oneself through art.
